hype

hype
1) vb, n
(to create) excessive, overblown or mis-leading publicity. A term applied first to the activities of the pop music industry in the early 1970s, hype is a shortening of 'hyperbole'. The word was apparently in use in the USA for many years among swindlers and tricksters before becom-ing part of commercial jargon.
2) hypo n
a hypodermic syringe. This short form was used by drug abusers in the 1950s and early 1960s, but was always rarer than the more colourful alternatives such as harpoon, works, artillery, etc. It per-sists in the vocabulary of doctors, para-medics, etc., particularly in the USA.
3) adj
American
good, popular, exciting. An expression used on campus in the USA since around 2000.

Contemporary slang . 2014.

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  • Hype! — Título Hype! Ficha técnica Dirección Doug Pray Producción Steven Helvey Fotografía Charles Peters …   Wikipedia Español

  • Hype — 〈 [haıp] m. od. n.; Gen.: s, Pl.: s; Pl. selten; umg.〉 1. künstliche Aufwertung bzw. übertriebene Präsentation einer Sache od. eines Ereignisses in der Werbung, z. B. eines Modetrends; das war nichts als ein großer Hype 2. bewusst inszenierte… …   Lexikalische Deutsches Wörterbuch

  • Hype — [haip] der; s, s <aus gleichbed. engl. (Jargon) hype>: 1. [aggressive] Werbung. 2. Trick, Betrug …   Das große Fremdwörterbuch

  • hype — (n.) excessive or misleading publicity or advertising, 1967, Amer.Eng. (the verb is attested from 1937), probably in part a back formation of HYPERBOLE (Cf. hyperbole), but also from underworld slang sense swindle by overcharging or short… …   Etymology dictionary

  • hype — [n] extensive publicity advertising, buildup*, plugging*, promotion; concepts 292,324 Ant. secrecy …   New thesaurus

  • Hype — [hai̮p ], der; s, s <englisch> (aggressive Werbung; Welle oberflächlicher Begeisterung) …   Die deutsche Rechtschreibung

  • hype — informal ► NOUN 1) extravagant or intensive publicity or promotion. 2) a deception or hoax. ► VERB ▪ promote or publicize intensively or extravagantly. ORIGIN originally in the sense «short change, cheat»: of unknown origin …   English terms dictionary

  • hype — ☆ hype1 [hīp ] n. Slang 1. short for HYPODERMIC 2. a drug addict vt. hyped, hyping Slang to stimulate or enliven by or as by the injection of a drug: usually in pp. with up [a hyped up fanatic] hype2 [hīp] …   English World dictionary

  • hype — ▪ I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio: • Their status has …   Financial and business terms

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